Abstract
The purpose of this research is to clarify the element of organizational structure and development process involved in design development to achieve creating highly advanced, innovative design and establishing a coherent corporate design identity thorough making a deep analysis of cases in Japanese electronics manufactures. Therefore, through considering prior studies about product development and design management, this research extracts an analytical perspective to make analysis organizational structure and development process involved in design development. This research mainly describes two points. Firstly, this research describes organizational structures and development processes that two Japanese electronics manufactures adopt. Secondly, this research describes designers communication with other department members and other designers in that organizational structures and development processes. Finally, this research makes analysis of these cases through the analysis perspective. As a result, this research finds out what natures of communications are needed among members in order to create highly advanced, innovative design and establish coherent corporate design identity. This research also finds out the element of organizational structure and development process to affect such communications among members.